Our Public Relations Firm’s Experience
What we have done to change conversations, influence stakeholders, resolve conflict, and enable fluid communication with our client’s publics.
Our public relations firm has guided communication strategies that change conversations, enhance trust, and elevate public awareness. Our experience across market sectors and practices has moved our client’s into positions of market leadership. From startups to established companies, public and private, our firm influences the most important conversations that impact your stakeholders and elevate conversations that reinforce brand trust and integrity.
Your business does not sleep and neither do we. We understand that issues can emerge at any time, day, or night, and the 9-5 grind simply does not work. Whether you are facing an emerging crisis, policy change, workplace issue, or public communication campaign, we are there when you need us. When public opinion, market share, and public engagement are on the line – you can count on us. Below you will find a sample of our impacts during the past 24 months that have changed conversations, enhanced market share, and enhanced trust.
THE IRS VS. THE NONPROFIT ORGANIZATION – SETTLING A MAJOR CASE
When a client faced business crippling litigation concerning an excess benefit transaction, we were there. We seamlessly integrated with Respondent’s counsel and through strategic public communication; we elevated the conversation to the Court of Public Opinion, sharing facts of the case that shifted the risk to the Petitioner (the Commissioner of the Internal Revenue Service). The big bad wolf folded – after four years of pretrial litigation – resulting in the dismissal of the Commissioner’s complaint and the dismissal of the excess benefit transaction claim saving the nonprofit from sure bankruptcy and over 2.5 million dollars in fines and penalties.
A CASE FOR ENGAGEMENT – SLOWING A MASS EXODUS - INTERNAL COMMUNICATIONS
When one of the United States largest technology companies needed to restructure its business practices, bringing telecommuters closer to home, a mass exodus ensued. We deployed a communications campaign to slow the exodus and address objections from telecommuting employees. We designed internally facing communication strategies that effectively slowed the exodus and reversed the trend. Corporate executives cited a reduction of employee attrition by 85 percent without compromising the C-suite's directive to centralize employees. The result: increased productivity that passively contributed to a 125 percent increase in the company’s stock price. Not to mention, we significantly enhanced corporate trust, which communicated confidence in corporate leadership that resonated with the investor community.
SHUTTING DOWN A NEGATIVE STORY – PROTECTING RELATIONSHIPS
When a friendly yet informed journalist learned of a potential (exploit) loophole in State Law that allowed our client to leverage state tax code to their advantage when employing volunteers from a governmental association, the journalist demanded answers. The story needed to be buried to protect the interest of the ongoing nature of our client’s business practices and public perception. We effectively terminated interest in the complicated story by making the issue so complex it was beyond the comprehension of the journalist. The story did not run, the legal relationship between the entities continued, and we maintained a friendly relationship with the journalist and enhanced their perception of our client.
STUCK AT THE AIRPORT AND OUTRAGED – CONSUMER ENGAGEMENT
Following passenger outrage due to an airline's lack of communication concerning flight delays because of inclement weather, we responded. Using our full suite of digital tools, we developed an engagement strategy that enabled the airline to communicate, in real time, with passengers. We recommended strategies to enhance passenger relationships and deployed strategic communications solutions to in house public relations staff, for ongoing execution. We changed public perception and as a result passively doubled the airlines stock price. After being stuck on the wrong side of consumer satisfaction rankings for two consecutive years, the airline moved to the top spot.
COMPETITION AND ERODING MARKET SHARE – WEB DESIGN AND DIGITAL COMMUNICATION
When a mortgage originator was losing market share to local and regional competition, they turned to us, to develop and design online tools to streamline the mortgage process. Empowered with a comprehensive suite of new digital communication tools, new website, and strategic communication consulting services, the originator was able to engage with mortgage shoppers faster. Website traffic increased threefold, the originator solidified the number one ranking for home mortgages on two major search engines, and doubled mortgage originations for the previous year, just six months after the strategic deployment.
SMALL BRAND BIG FOOTPRINT – CHANGING PUBLIC PERCEPTION
When a 176-room hotel in a highly competitive, remote, market terminated their franchise agreement with a top rated national brand, sales slumped, employee morale suffered, and the guest experience was dramatically impacted. Following a lengthy ecofriendly renovation, the hotel revitalized its image and communicated a commitment to sustainable design that resonated with local and regional residents, yet the redesign wasn’t enough to recover lost market share. We advised the unthinkable and it grabbed the attention of the New York Times, which resulted in a resurgence of guest confidence, and sales reached all-time highs. The out-of-the-box idea’s result surprised our client so we attempted another. The result: national coverage of a small market hotel placing the hotel on center stage in the print edition of several nationwide newspapers and blockbuster growth, levels remarkably higher than when the hotel was part of a top rated national franchise.
TWO DEAD ONE CRITICALLY INJURED IN WORKPLACE SHOOTING – CRISIS COMMUNICATIONS
When a disgruntled employee entered our client’s workplace and opened fire on two employees, killing one and critically injuring another, we were there. We immediately integrated with corporate counsel and initiated our crisis management situation room. After only fifteen minutes, we designed a narrative that was so sticky, it was repeated 42 times on television. We briefed the CEO of the corporation on the cumulative media strategy and crisis control continuum. The CEO performed live interviews with local and national media, careful not to interfere with an active law enforcement investigation. The result: our client emerged from the crisis as a community leader, led a workplace violence workshop, and engaged with businesses from the regional market area to share their experience both with Liquid as a crisis management firm and with respect to the incident itself.
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