STURGIS, South Dakota - August 15, 2012 - During the 72nd Annual Sturgis Rally, the Full Throttle Saloon completed filming for the hit documentary Full Throttle Saloon. Now in its 4th Season, the Full Throttle Saloon which airs on TruTV has completed filming and is preparing for a rock and roll season when the series airs this fall.
Full Throttle Saloon to air Fall 2012 on TruTV:
"The Throttle is the world's largest biker bar -- a 30-acre, enormous, indoor/outdoor bar with several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for thousands of bikes," says Michael Ballard, the property owner and operator.
"Because it is only open two weeks a year during the infamous (Sturgis Motorcycle) Rally, owner Michael Ballard and his team have to pull in a year's worth of receipts in these two wild weeks. He gambles that the country's most beautiful bartenders and biggest music acts will bring in the thousands of patrons he needs to make his number."
In 2011, the series was ranked number one on cable during it's respective daypart and time reaching nearly 80 million homes.
Full Throttle Saloon is produced by A.Smith and Company, Mighty Loud, and Cheyenne Entertainment. Public relations and communications is conducted by Liquid Communications.