Media Buying, Media Research, and Media Placement
Media buying means negotiation, period. We have deep expertise in the nuances of researching, negotiating and implementing advertising placement. Our media buyers are experts in all formats - television, radio, print, outdoor, search and internet - and have contacts in all major media outlets across the nation.
We can turn your campaign on fast, free up (and reinvest) 10-40% with negotiations, and pinpoint creative ways to make your budget generate more results.
We’re a team of seasoned professionals that partners with our clients to assist them in their strategic planning process. That strategic process includes developing a thorough understanding of the business including the establishment of marketing and media goals and objectives.
We develop an in-depth appreciation for each client's unique opportunities; we embrace your brand, develop targeted strategies and execute performance-driven media objectives.
We take a unique, personal approach to media planning and buying, and provide comprehensive value-added services in a package designed to meet your specific requirements.
- Media Consulting
- Establish Media Objectives
- Provide Full Media Analyses - Both Qualitative and Quantitative
- Provide Media Strategies and Rationales
- Provide Media Tactics
- Media Plans with Comprehensive Flowcharts
- Negotiate Value-Added and Promotions Around Schedules
- Facilitate All Billing/Invoicing/Discrepancies
- Facilitate All Co-op Reimbursement Packages
Liquid Communications creates media plans that are creative, effective, and designed to meet both short-term and long-term marketing and communications goals.
We know our business - and our client's businesses - and it shows.